Be in the answer, not buried in the links.

GEO is generative engine optimization: making your website easy for AI systems like ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews to find, understand and cite. It matters now because AI Overviews showed on 48 percent of the Google queries BrightEdge tracks in February 2026, up from 31 percent a year earlier, and Gartner predicted in December 2023 that brands' organic search traffic would fall by half or more by 2028 as generative AI search takes over. Sites that win the AI layer are built to be cited, not just ranked for clicks. The GEO-SEO Retainer measures one GEO Score across six categories (AI Citability, Brand Authority, Content E-E-A-T, Technical GEO, Schema and Structured Data, and Platform Optimization), then moves it month over month with a documented audit, a fix pass, and a report showing the change. What you get is a score curve you can see, not a promise about blue-link rankings that nobody controls.

Sources: BrightEdge, AI Overviews at the One-Year Mark, February 12, 2026, Gartner, Marketing Predictions for 2024 and Beyond, December 14, 2023

A normal SEO retainer chases rankings through keywords, links and on-page tuning. The GEO-SEO Retainer works on the AI layer that now sits in front of the blue links. FCT measures one GEO Score across six categories (AI Citability, Brand Authority, Content E-E-A-T, Technical GEO, Schema and Structured Data, and Platform Optimization) and moves it month over month with a documented audit, a fix pass, and a report scored against the same rubric every time, so the goalposts never move. FCT will not promise rankings. It promises a score curve you can see. The work starts with a baseline audit, ships structured data, an llms.txt and AI-crawler rules in week one, then tracks the change. The point is to get cited inside ChatGPT, Perplexity and Google AI Overviews, the answers your customers now read first, rather than fighting for a position they may scroll past.

A baseline audit and a fix pass on your domain. Day 1 is the kickoff call and the baseline audit. Day 2 is the 90-day roadmap, drafted from your specific findings. Days 3 and 4 are the fixes: structured data rewritten with the right types for your business, an llms.txt at the root of your site listing your services and key pages, robots rules that explicitly allow OAI-SearchBot, Claude-SearchBot, PerplexityBot and Google-Extended, missing meta descriptions filled in, the share image sized correctly, and language tags added. Day 5 is your review. Day 6 ships to production after your sign-off. Day 7 hands off the first weekly summary and sets the monthly cadence. From there you receive a monthly report showing your GEO Score before and after, the change in each category, and next month's priorities, all scored on the same rubric.

Structured data and llms.txt fixes typically move within days as AI engines re-crawl. Citation rate moves measurably inside eight weeks on most sites. Brand-authority work compounds over three to six months. The GEO paper from Princeton, Georgia Tech, IIT Delhi and the Allen Institute (KDD 2024) measured up to 40 percent more visibility in generative-engine answers for pages carrying the right structure, and up to 115 percent for pages that had ranked fifth; that is one benchmark on the authors' own query set, not a forecast for your site. FCT does not price a projection off someone else's study: your own change is what the monthly report tracks, using the same six-category rubric every month. FCT runs this exact retainer on its own site as the live proof: the same rubric and the same monthly report you receive, with every fix shipped in public. The report you get is the one FCT already keeps on itself.

Source: Aggarwal et al., GEO: Generative Engine Optimization, KDD 2024 (arXiv 2311.09735)

Yes. The retainer works on any platform. Only the way in changes. If your site's code is in version control, every change arrives as a pull request you can review before it goes live. For WordPress, FCT installs structured data through Rank Math or Yoast plus a Code Snippets plugin for custom JSON-LD, edits robots.txt through the SEO plugin, and adds the llms.txt through FTP or the hosting file manager. For Wix and Squarespace, FCT works through their theme-code path. What you get is the same on every platform: a baseline audit, a week-one fix pass, and a monthly report scored on the same six-category rubric. Every report, schema and rewrite stays on your site and in your hands if you ever stop.